blocking developers from promoting their apps by using a price in
the app’s name, reports
VentureBeat. For approximately the last month, apps that
use “free” or other pricing information in their metadata have
been blocked in iTunes Connect submissions.
Apps that use “Free” in their titles are receiving the
following rejection notice after being submitted for review:
Your app’s name, icons, screenshots, or previews to be
displayed on the App Store include
references to your app’s price, which is not considered a part
of these metadata items.
Please remove any references to your app’s price from your
app’s name, including any references to your app being free
or discounted. If you would like to advertise changes to your
app’s price, it would be appropriate to include this
information in the app description. Changes to your app’s
price can be made in the Pricing and Availability section of
An Apple spokesperson VentureBeat contacted
confirmed the changes but declined to offer any additional
Given that there are still dozens of apps in the App Store that
use “Free” in their title, such as Disney’s “Where’s My Water?
Free” or “Doodle Jump FREE,” it appears this is a new policy
that will affect app submissions going forward. It’s not clear
if Apple will make apps that are already in the App Store
implement a title change.
In related App Store news, Apple appears to have
mistakenly approved Metadata, an app that sends a
notification when a U.S. drone strike is reported in the news.
The app, which had previously been rejected a dozen times
before, was approved this morning and then pulled just hours
later, suggesting its temporary approval was an accident.
Previously, the app was approved in 2014 and was in the App
Store for almost a year before being removed.