Apple today announced that its App
Analytics platform in iTunes Connect now provides developers with
insight into where customers discover apps, a welcome change that
will give developers more information on where app referrals are
coming from.

Developers will be able to see if customers are finding apps
from App
Store browsing and search, from within other apps, or from
web referrals.

App Analytics in iTunes Connect now provides insight on where
customers discover your app, including App Store browsing and
search, within other apps, or on the web. With key metrics
based on source types, you can see your top referring apps and
websites, making it easier to optimize your marketing
campaigns.

Apple first debuted its
app analytics platform in May of 2015, giving developers a
detailed look at app usage statistics to enable them to create
more effective advertising campaigns.

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