Construction barricades have recently begun disappearing around
Apple’s first retail location in Singapore, revealing a large
mural and 12 smaller pieces of artwork that showcase the Apple
logo, a heart, and a little red
dot, referencing Apple’s love for Singapore.

Inside each of the little red dots Apple has personalized the
barricades further, changing the artwork to represent
illustrator Kristal Melson, photographer Aik Beng Chia, app
developer Hon Cheng Muh, and more creatives.

The company has also listed quotes under each Apple Loves
Singapore sign, with Muh’s reading: “It’s crazy that what I’m
doing now did not exist 10 years ago. It took a lot of patience
getting past the steep learning curve. But change is possible
when there’s passion.”

According to
The Straits Times, these 12 pieces of art
represent 12 Creative Pros — or “Red Dot Heroes” — hired by
Apple who will work at the store to be the “liberal arts
equivalent of Apple technical geniuses.” The workers will be
part of Apple’s just-announced Today at Apple retail
initiative, which is
expanding worldwide this month.


The Apple retail store will be located on Orchard Road, an
entertainment and shopping hub of Singapore, and officially be
known as Apple Orchard Road. The location has been talked about

since
the fall of 2015, but Apple never gave a clear timetable
for the store’s opening once it missed its original late 2016
debut.


It remains unclear exactly when Apple Orchard Road will open,
but progress on the store appears to be nearing completion. The
retail location will be run on
100 percent renewable energy, as does all of Apple’s
operations and facilities within Singapore.

(Thanks, Kenneth!)

Source link

loading...

LEAVE A REPLY