“Free” will no longer be
allowed in app names.
Photo: Ste Smith/Cult of Mac

iOS and macOS developers are no longer allowed to mention price
information in app titles.

Apple has
previously discouraged users from including words like “free”
in their App Store titles. Now the company has instigated
a complete ban, and developers who don’t comply with its new
rule will see their submissions rejected.

With an increasing number of iOS and macOS apps using in-app
purchases over upfront charges, Apple has moved away from
using the word “free” for free-to-download titles;
it opts for “get” labels instead. It’s less enticing, but
it prevents confusion.

cannot be tricked into thinking that the app they’re
getting is completely free to use. In many cases,
free-to-download titles include in-app purchases that unlock
key features, and you don’t find out about these until the app
has been installed.

Now, a
report from
explains Apple is blocking
developers from using the word “free” — and any other reference
to pricing — too.

app’s name, icons, screenshots, or previews to be displayed on
the App Store include references to your app’s price, which is
not considered a part of these metadata items,” reads the error
message to developers when they submit an app for review.

remove any references to your app’s price from your app’s name,
including any references to your app being free or discounted.
If you would like to advertise changes to your app’s price, it
would be appropriate to include this information in the app

developers found out about this change before Apple confirmed
it. Chris Apostle, chief revenue officer at Moburst,

VentureBeat that his company
suddenly started getting their app updates rejected by Apple when
including “free” in the app’s title.

You will still find plenty of App Store titles that include
price information in their names, descriptions, and screenshots
— and that’s likely to be the case for some time. But following
this change, Apple will clearly reject new and updated
submissions that break its rule.


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