Elon Musk is the tech world’s master of The Tease, a guy who takes a devilish joy out of dropping tantalizing hints about his latest products, whether it’s a new Tesla model, a solar panel, or a tunnel drilled beneath Los Angeles by his latest startup, The Boring Company.

He did it again today, this time with a tweet that he had formally launched X.com, the domain Musk recently bought back from PayPal after selling it to them two decades ago.

But for now,  you’ll have to take the word “launched” with a grain of salt.

Click on the URL and it takes you straight to . . . nowhere: a very white and empty page of the World Wide Web, except for a tiny little letter “x” up in the top-left corner.

After that 1:21 a.m. tweet, Musk quickly got into an entertaining back-and-forth discussion with some of his followers about, among other things, his questionable coding skills. (He acknowledged that he, himself, had created that little ”x’.’)

Ultimately, at least for the time being, there’s “no there there” with X.com. Musk, though, is asking everyone to be patient and he’s promised that more details are forthcoming, maybe even today. Meanwhile, speculation swirls about what Musk has in mind for X.com, from suggestions that it has something to do with SpaceX, his spaceship company, or the Tesla Model X, or maybe even some sort of online payment technology,

For now, Musk can relish the fact that the domain name he reportedly paid an eight-figure amount for is practically one of a kind. In 1993, ICANN, the organization that acts as the global clearinghouse for internet domain names, decided that single-letter domain names, like x, would no longer be available to buy or sell.  The six domains that had already been bought and were then grandfathered in included “q.com,”  “z.com,” “i.net,” “q.net,”  “x.org,” and, yup, ”x.com.”

Stay tuned.

Photo: Elon Musk in 2013. (Nhat V. Meyer/Mercury News archives)

Tags: elon musk, model x, PayPal, SpaceX, tesla, X.com

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