Social media platform, Facebook, is taking a firm stance against content that requires user engagement. These types of posts are most commonly known as clickbait, and require people to “Like” or share or comment to boost engagement numbers.
Facebook has announced on Monday that it will demote content that specifically urges its users to increase its visibility.
There are lots of examples already available on the digital platforms some of which include tagging a friend who belongs to a zodiac sign or sharing a brand to grow its audience. These types of posts have been officially dubbed by Facebook as “engagement bait”.
“Teams at Facebook have reviewed and categorized hundreds of thousands of posts to inform a machine learning model that can detect different types of engagement bait,” the company has stated in a blog post.
According to the company, the targeted content will be shown less in a user’s News Feed and the page owners who resort to such tactics will be penalized. Administrators of said pages are encouraged by Facebook to focus on posting relevant and “meaningful” stories on its platform.
While the update is expected to roll out in a matter of weeks, the platform’s current algorithm still promotes posts that get high engagement from users and shows them to more people. As of Monday, these posts will be temporarily pushed down in News Feeds and subsequently limited by the platform in the following weeks. According to the blog post, repeat offenders will be penalized, however, it remains to be seen how this will be done.
These loopholes have been thoroughly analyzed by the company following negative user feedback. They concluded that people do not like to be goaded into interacting with likes, shares, comments, and other actions on a daily basis, according to Facebook.
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